Demand Increase can extend the value of your Demand Data subscription by offering you a "Smart Way” of categorizing local events. We categorize the events into groups of demand driving behaviors which represent both a broad description of the event type and a historical assessment of the different event types in your market.

Local events of one type may attract only local participants, but local events of another type may attract travelers from outside the area. Our Smart Data subscription converts knowing there is a meeting in your town into knowing that the meeting will likely attract incremental business. A Smart Data subscription assigns a category identifier and scores every event in our database to differentiate the demand behaviors of local events based on their relative score.

Your Demand Data subscription can come with this "Smart Data" categorization, updated weekly, allowing you ample lead time to isolate events that provide the most revenue driving opportunities and plan your business accordingly.

Learn more about Smart Data scoring.

Provide us with details about the amount of business you’ve conducted over a historical period of time (at least 120 days, but more optimally 18-24 months), and we’ll correlate our database to changes in your business likely associated with local events and provide you with a second, more precise prediction score for local events. The process doesn’t require personally identifiable customer data of any kind, only a summary of purchases and rates over a specified period.

Using your past business transactions and an algorithm that assesses seasonalized business trend variance and many other factors, our "Smarter Data" service offers insight about when to expect boom and bust periods and the amount of opportunity geographically proximate events represent for your business. You should be better able to identify and estimate interest-based and market-based demand specific to your property / business.

Learn more about Smart(er) Data scoring.